Genesis Streetwear
The word “Genesis” means “the origin or coming into being of something”. “Genesis” is a streetwear clothing brand that was launched in the summer of 2020, and it will always hold a place in my heart. At the heart of our brand is the iconic diamond logo, seamlessly woven into every design. This emblem stands as a powerful representation of strength, love, and health, infusing each creation with a deeper meaning. Our motto, "the beginning of something new," extends beyond words to convey a commitment to relentless creativity. It signifies that as long as the flame of design passion burns within us, creation remains a relevant force.
We took on the challenge of creating a clothing brand without any knowledge of making clothes or designing for clothes. I started designing for Genesis before I made the transfer to graphic design and it helped me find passion. The challenges of mastering photography, crafting logos, and navigating the intricacies of clothing marketing became avenues through which my passion found expression and purpose.
